OUR STORY

It was once said that "Every great design begins with an even better story."

In 2014, I was sitting at my corporate desk, checking emails, chatting with coworkers—everything felt “normal.” But suddenly, my chest tightened, my heart started racing, and I felt like the walls were closing in. I stood up and rushed to the office restroom. I sat in the stall, overwhelmed and sobbing.

Somehow, someone knew. They called my husband, who worked just across the street. He came and picked me up, tears still running down my face as I gathered my things. I thought I was having a heart attack. We drove straight to urgent care.

After a series of questions, the doctor said, “You’re having a panic attack.” I was stunned. I had eaten breakfast and wasn’t under any immediate pressure. But in therapy, I uncovered the truth: I was burnt out — juggling family, a demanding job, and a lack of boundaries. My therapist looked at me and said, “You need to quit. Pursue your passion.”

The Moment:

Fast-forward to 2022, when I officially opened id Designs & Co. It felt like a fresh start, but I knew I needed something deeper to stand out. I started reflecting on what truly drew me to design and how emotional those reveal moments are for my clients.

One day, my husband and I were driving, and I shared how I’ve seen our clients walk into their new space and exhale. The stress of the renovation, clutter, or budget fades. They light up. They start talking about where they’ll relax, how they’ll enjoy their mornings, how they'll finally feel at home.

And that’s when it hit me: This is our difference. we take the time to truly identify (id) our clients’ needs, then thoughtfully design spaces that allow them to exhale and escape the noise of the outside world. To create well-being. To create environments that hold people emotionally and physically — spaces that support healing, clarity, and peace.